The First 100 · Applications open

Fragrance-free baby bar soap · Made in New Zealand

We left out the perfume.
We wrote a poem instead.

Three bar soaps for delicate skin, from newborn to adult. Before we launch, we're inviting 100 people to try them and tell us what they honestly think.

Free for 100 selected testers. No card, no subscription.

Or start with who it's for:

The three Nature's Poetry cartons stacked: Mellow Blush in maroon, Velvet Moonlight in navy and Silken Gold in gold, each 1.4 oz.
  • No dyes
  • No palm oil
  • No parabens
  • No synthetic fragrance

Made in New Zealand

The back of the Mellow Blush cartons, with the full ingredient list, warnings and the safety email printed on them.
The back of the carton, photographed as printed.

Nothing to take on trust.

We're new, so here is what you can check for yourself.

  • Every ingredient, printed.

    The full list is on each carton and on each Verse's page, with the organic ingredients marked.

  • Made in New Zealand.

    Printed on every carton.

  • A name and an address.

    ManuKind, Inc. dba Nature's Poetry, Los Angeles. Product safety questions go to adverseevents@naturespoetry.com, the address printed on the box.

  • Reviews come after testing.

    No stars here yet. When the First 100 have used the soap, we'll publish what they tell us, the critical parts too.

Three bars lying in soft white lather.

Your scent stays yours.

Whether you wear a signature perfume or prefer none at all, a scented wash competes with it. Ours leaves a clean page.

For a baby, it means bath time smells of your baby, and nothing else.

  • No fragrance, parfum or essential oil in any ingredient list
  • One base ingredient per Verse, so choosing is simple
  • Every ingredient printed on the carton, and here
See every ingredient

A poem on every carton.

Each Verse carries its own short poem on the side of the box. Every one ends the same way.

A mellow dawn.A blushing sky.The smallest lightcan changethe whole horizon.Love often beginsjust as quietly.What is done in loveis done well.

Verse 001 · Mellow Blush

The side panel of the Mellow Blush carton, printed with its poem in typewriter capitals.
The printed side panel.

How the First 100 works

Before we make more, we want 100 real people to use our first soaps, live with them, and tell us what they would keep, or change.

Silken Gold cartons in both sizes: the 1.4 oz (40 g) bar and the 7 oz (200 g) bar.
  1. 1

    Apply

    Tell us a little about yourself, your skin and who the soap is for. About two minutes.

  2. 2

    We choose 100

    We pick testers by skin and household, not first come. If you're selected, we email you to confirm and ask for a shipping address.

  3. 3

    Your Verse arrives

    Selected testers receive one of our first soaps, free. No card, no subscription.

  4. 4

    Tell us everything

    Use it as you normally would, then answer a short survey: what you'd keep, and what you'd change.

Apply to test

Applying does not guarantee selection. Honest feedback matters more than positive feedback.

Why we started with soap.

Nature's Poetry grew from what our team learned while working in baby care. We kept asking the same question: can something be gentle enough for delicate skin, and still beautiful enough to belong in a mother's own routine?

So we started small, with three bars and a poem.

Read our story
A bar of soap resting on a speckled stone dish beside an empty one.

A few things to know.

More in Questions.

Is the sample free?

Yes, for selected testers. No purchase is required and we never ask for a card.

Is everyone guaranteed a sample?

No. We are choosing 100 testers, picked by skin and household so the feedback covers babies, children and adults. Applying does not guarantee selection.

What do you expect from testers?

Use the soap as you normally would and answer a short, honest survey. Honest feedback matters more to us than positive feedback.

How will I know if I'm selected?

If you're selected, we email you to confirm your interest and ask for a shipping address. We only ask for your address once you're chosen.

Help us make the first one better.

Apply to the First 100

Made thoughtfully. Tested honestly.

The First 100Free for selected testers · no card Apply to test